Social Media Facts and Statistics for 2013

Social Media is still experiencing growth throughout the first half of 2013, and it does not look like its slowing down anytime soon.

See our Updated Social Media Effects on Students for 2017

Social Media Facts

Some of the areas where social media is growing are:

Twitter is the fastest growing of all the social networks and tops off our list of social media facts.

One is where social media is not growing is with local social media platforms. Only two countries are still seeing growth in local social media markets, and those are Russia and China

Mobile is growing by leaps and bounds, and more and more people are accessing social media platforms on their mobile devices. Global Index reports that access to mobile phones has grown over 60% in the past two years to more than 818 million users accessing these sites on their mobile devices.

One interesting tidbit of social media facts is some older users are growing faster than younger users worldwide. This could be because the rate of adoption of the younger generation has reached a saturation point, but it’s more likely that just more of, the older generation is starting to embrace the communication possibilities that social media offers. Twitter has seen the vast majority of these older users moving to the microblogging site with their fastest growing demographic of 55-64-year-olds.

Social Media Platforms

Facebook is still the clear winner when it comes to sheer numbers of social media users as it has surpassed over a billion users this year with daily active users going over the 665 million mark. So almost 2/3 of Facebook’s user base visits the site every day. Mobile is also a huge growth area for Facebook’s social media platform as people who only access the website through a mobile device is now at 189 million. Mobile customers also generate around 30% of Facebook’s advertising revenue making it an area the company is likely to dedicate resources to improving the experience. The number of iPad apps just continue to grow and there is a new social media platform every day which attempts to imitate Facebook. As a result, Facebook is constantly adding new features with hooks to bring users back.

Google + is still the second largest Social Media platform behind Facebook with Monthly active users of 359 Million. While Google is still number two in percentage wise, it has experienced a 33% growth rate over the past year. This is by for the closest platform that can take away Facebook’s number one spot in the list of social networking sites.

YouTube can not be discounted when it comes to looking at social media facts since its boasts over 1 billion monthly users. Many of the younger generation have replaced the cable with YouTube Videos, and this number is only going to grow over time. Moe than 6 billion hours of videos is watched on YouTube every month which leads us to the fact that any marketing efforts whether it is for education or to sell products must include a video component

LinkedIn is also a major player in the social media arena. It has over 200 million users and is poised to increase its influence in multiple areas. The site does mainly cater to building a professional prescience, but more and more educators are now using LinkedIn to make contacts and share data with colleagues. The effect of this use oo social media is allowing students to make deeper connections with others who can open doors to their careers and help them land a job after their education.

The bottom line with these social media facts and statistics is that it appears social media is here to stay whether you get on it today or get left behind by it tomorrow will be your choice. Social Media can be a crucial tool for educators when used correctly and can enhance the quality of instruction students receive. It can also be a huge time waster without a social media plan


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