Considering Search engine optimization in your social media plan is not something a lot of professionals will think about when creating a posting calendar. With the recent changes at all the major search engines, social media is becoming a more significant part of search engine optimization. So it would help if you considered the impact your content marketing efforts would have on your blog or website that is linked to in the social media campaigns.
Brafton has put together an infographic that breaks down how SEO is affected by social media factors. Search engines like Google and Bing are now using the number of shares, likes, etc.. that a piece of content receives as a ranking factor. The thought process is that a piece of content that is useful for searches will also receive more likes on social media. This is not the only ranking factor because some content is just not suitable for social media sharing. Still, it can be a substantial factor as to how useful a piece of content is to the internet community.