Impact of Social Media on Education

Impact of Social Media on Education In today’s world of connected learning, the impact of social media on education is becoming a driving factor.  The world is getting smaller, and through the use of technology such as social media, the way we deliver instruction is changing. The technology referred to here really transpires just social media technologies such as Facebook, Twitter, and Snapchat. The technologies that allow these platforms to function are also one of the driving forces behind the impact of this technology on education. There are positive and adverse effects of social networking to students to students, and the jury is still out concerning the long-term effects of social media exposure may have.

For example, video presentation platforms, such as Skype, Google Hangouts, or Web video conferencing have allowed instruction to be delivered across great distances. No longer is it necessary for a faculty member to be in the same room as the students. These technologies have given rise tot he flipped classroom model and changed the way knowledge is conveyed to students. Faculty today must be more technologically savvy than any generation previously as the students not only prefer communication through these mediums they expect it. The adoption of social media in everyday life is one of the driving forces behind these changing expectations and how social media is changing education.

The impact of these technologies on education can be considered positive but also has some negative consequences.

What is the impact of social media on students


  • Increase student collaboration
  • Improved Participation
  • Content Rich Resources
  • Useful for team projects


  • Student distraction can become issue
  • Lack of control for inappropriate content
  • Relying on Social Media for all contact


Negative Impact of Social Media

There have been studies on the adverse impact of social media on people’s brains and these negative effects not only have an effect on social media in education it has an impact on society as a whole.

Some of these are very weird and not something we may morally think about and associate with social media:

  1. You may spend more money — Social media marketing has become a science into its self, and many marketers are competing for your attention through social media channels. This can cause you to spend money that you may not have otherwise spent. There is also keeping up with the Jones effect, where people think they must have something just because their neighbor has a similar item. There have been studies performed that suggest the more time you spend on social media viewing stuff you may not own; you may tend to have a lower self-control when you see an ad for something one of your friends has shown you.
  2. Alteration of appetite – Women’s health did an article a while back on what they termed food porn. Viewing a constant stream of pictures of food and recipes like you may find on Pinterest, may lead to overeating and as a result gaining of weight. This sort of makes sense as if you see recipes that just look scrumptious, especially the latest bacon wrapped whatever that comes across your news stream.
  3. Inability to think independently – This is the biggest issue in my opinion with social media. It can lead to groupthink, and while that may not be all bad( if you have the right group), for the most part, it may result in people not having original thoughts and making up their mind about issues. This is one reason politicians have gravitated towards social media channels for their campaigns as its easier to convince people who may be on the fence about a candidate if they are getting pressure from their friends to support a particular person. This mainly works well with negative campaigning.  Some of this is done over time, and people do not realize they are being conditioned, but seeing the same thing over and over can condition your thinking. There have been countless studies done on this over the years, so it should come as no surprise the social media channels can help lead to groupthink.
  4. Self-esteem issues- Many people have found they feel more lonely as a result of social media. This is especially true of younger people such as students who have grown up with social media platforms. Since people are communicating more and more through electronic means, they tend to have a harder time interacting with people in the real world. They can communicate online with ease, but not when it comes to face to face communication.

Negative impact of Social Media on Education

Some of the adverse effects of social media on education include:

  • Students are not accustomed as much to having face to face conversations. Body language is a huge part of communication between humans, and when people primarily communicate through technology, then body language clues can be missed, or students do not learn to use body language as a queue for understanding the context of what the person is trying to convey.
  • Students do not develop the same accuracy in the written word. With the increase in text messages and social media tweets as communication, students are used to not utilizing proper spelling and grammar when communicating. This makes it hard for others to understand the actual context of the discussion, especially when they are talking with individuals who did not grow up using technology as the primary means of communicating. With technologies that connect to a browser such as Grammarly, students can just use the technology to correct grammar, but sometimes this comes at the cost of the not knowing why a particular word or phrase is incorrect.
  • Retention can also suffer as a result of social media and the technologies employed to deliver content. There is a lot of noise on these platforms, and therefore, information is not retained as well as it may when you are ready a book. This is one of the primary drawbacks of using these technologies in education as it’s difficult to present the needed information in a manner that allows it to stand out from the noise. Use of video can be a good way to help combat this, but the noise is still there.

As you can see, the adoption of social media has created some challenges in education. Whether these items are entirely detrimental to society is still to be seen, but there are also some advantages of social media that positively affect student outcomes.

Positive Impact of Social Media

Some of the positive effects of social media on education:

  • The world is smaller, and thus, students are more diverse in their thinking about their interactions. You may wonder if it’s too diverse with the many protests going on college campuses lately, but it does show the students are thinking about more than the single viewpoint to what they were born. Of course, you could argue that some students have taken their demands for inclusivism to the point where they are promoting divisiveness and biases towards other people’s viewpoints, but that is a topic for another post.
  • The noise that is a negative listed above can also be a positive. Because there is so much noise on the net, some students have become better at weeding out the unimportant stuff and absorbing what is important. This does show that in this connected world there is a place for librarians and instruction on how to effectively do research using search engines and evaluating resources for validity.
  • Students now have the ability to reach out to industry experts across disciplines, and this can help the students locate more authoritative sources of information. This is a tricky endeavor and students must be taught how to evaluate the source of information even when it may come from a supposed expert.
  • It is easy for students to collaborate on various team project using social media. They can create Facebook groups or even just use Twitter hashtags to communicate about a project and share ideas. This can also be done in mediums such as email, but social media give the promise of keeping the conversations open and even comfortable for the educator to view threads and determine if everyone on the team is participating.

These are just a few of the many impacts social media and technology have had on education and society as a whole. Technology is moving at an ever-increasing pace, so no list will ever be entirely complete and as mentioned above, any documents even this one must be evaluated as to whether it makes sense in this connected world of increasing noise.





  1. I enjoyed reading this post. I agree with many of your observations. I do not disagree, but would love to have some additional data/research which echoes your observations. Since the rapid deployment of smartboard inside of school, education has been much more immersive. The nuances which we take for granted are often lost in the digital space. In discussions I mention that Social Media is absent of Moral and Ethical responsibilities. Discerning context of a text is how one places many assumptions and feelings into a string of characters. Fast forward to the college experience, we have many students ill prepared for a social moire they have not experienced. The challenges remain with what is the balance School/Family Participation (involvement). Anecdotal observation is as the years advance through academia, the parents gain greater distance in their involvement/participation.

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