There are many advantages of social media for students, and the social networking platforms can be useful for much more than just entertainment. Social networking is poised to make a tremendous impact on education. The students are already on the platforms; the educators are just lagging behind. There is a learning curve to using social media in teaching and schools need to start overcoming those obstacles and utilizing these platforms for learning objectives and increase student engagement.
Some of the benefits of social media include:
Building Relationships – Social media can have a huge impact in helping students create relationships with other like-minded students. They can find lab partners and even form study groups through the use of social media. This is particularly useful for college-age students as studies have shown that if students become connected with the university community the more likely, they are to persist and complete their education. Schools can help to facilitate this by creating different social media presciences that encourage student interaction and promote those channels to their students. Of course, if schools or even individual faculty members really want to use social media, they have to learn to laser target prospects or they can’t reach the right students. If you are considering taking this step, then the first step is to take a short training class on how to reach target people. Facebook Advertising guide is a good place to start.
Stay informed– Social Media is a great platform for distributing local news and events that will be of use to the students. Colleges can also share coupons or make announcements about services that students would find useful. This helps to create an even stronger bond with the institution and also serves as a method to reach students who may not have completed their course of study. Knowledge Enhancement – Many students do not regularly keep up with news outlets or other items going on in their community. Social media can serve as a way to increase their education both about their surroundings as well as topics of interest. Faculty can share links to enhance the learning process or add depth to subjects. This increases the impact faculty may have on students with the use of social media. These are just a few of the advantages of social media for students. Many students have become accustomed to only using social media for entertainment purposes, but if colleges and educators can insert themselves into those news streams, then social networks have a proven methodology for improving learning outcomes and increasing the effectiveness of the knowledge dissemination.